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Mission & why

We built Sellerio because margin kept losing to metrics.

Not a mission statement written for a slide deck — the actual reason every screen in this product is built the way it is.

TL;DR
  • We kept hearing the same thing from sellers: a "healthy" ACOS on screen, a bank balance that told a different story.
  • So we rebuilt the stack around one question — after real COGS and real fees, did this actually make money?
  • Under-25-order-a-day sellers are the audience anchor. Free during early access, forever free at that volume once paid pricing launches.
Why we exist

Every advertising tool shows you a number that looks good on a dashboard

We sat down with hundreds of Amazon, Flipkart, and Meesho sellers, and kept hearing the same complaint in different words: ACOS looked healthy, ROAS looked strong, and the bank account told a completely different story. Nobody was lying to them — the tools just weren't built to answer the question that actually mattered.

Margin over metrics

ACOS, ROAS, and CTR are proxies. Real product margin — after COGS, packaging, and marketplace fees — is the only number that pays your bills.

Built from real seller problems

Every feature started as a specific complaint from an actual seller across 300+ conversations, not a guess made in a roadmap meeting.

One roof, not six tabs

Multi-brand selling shouldn't mean stitching together spreadsheets, marketplace consoles, and a PPC tool that's never heard of your COGS.

Who we're building for

The seller running 5–25 orders a day, not a warehouse

Most tools in this space are priced and sized for sellers who already have an ops team. That leaves the founder running a brand from a two-person team with a spreadsheet, a marketplace panel, and not enough hours in the day. Sellerio is built for exactly that stage — and stays affordable through it, not just before it.

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We didn't design Sellerio around what looks good in a demo. We designed it around the same complaint, repeated by seller after seller: the dashboard says I'm profitable, the bank account disagrees.
Built from 300+ seller conversations — every workflow in Sellerio maps back to a real problem a real seller described to us.
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Run your next decision on real numbers.

Connect your marketplaces and see the number that actually decides whether a keyword, a SKU, or a channel is worth it.

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